If you ask most of our clients, they’ll tell you that if they get in front of the right contact and there is a need, they’ll have no problem getting the sale – they just need more sales conversations booked in the diary. If this situation applies to your business as well, no doubt you’ll … Read more
You need more appointments in the diary. You know if you could just get those booked in, you’d have no problem turning them into paying clients. So what do you do? 1. The DIY solution You decide to take responsibility for lead generation. You have lots of plans in place and everything is going great … Read more
We get sales calls all the time and we’re always interested in what the caller is like – after all, if they’re any good, there’s a big probability I’ll ask them to send in their CV. One we got the other day was textbook in how not to book an appointment. She was selling photocopier … Read more
Now don’t get me wrong, referrals are great… they’re usually the right people who are looking for your solution right now. And because they’ve been referred, they’re almost certainly going to buy from you. Referrals are great – when they happen. The issue is that they’re not predicable. I had a referral from a client … Read more
Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet.2. I’ve started to write some articles/blogs and put them out there.3. Yes, I email people when they connect to me.4. I do thank people when they connect to me.5. … Read more
There are problems with traditional lead generation. Let’s look at a few of the common ones: • Over reliance on word of mouth and referrals Many businesses get their business through referrals and it’s a great marketing method when you do. The referrals are good prospects, looking for exactly what you do. There’s just one … Read more
There are a couple of companies I’ve been talking to about their lead generation for well over a year now. Every three months or so, I’ll pick up the phone or drop them an email, just to see how things are going with them. What I find fascinating is how little they’ve done in between … Read more
So, you’re thinking about hiring a marketing company? There are five questions that you should always ask BEFORE you decide to hire them. Question 1: Can you guarantee your results? A good marketing company should always be able to stand behind their results. Look for a company that’s proud of the results they’ve gained for … Read more
You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. What’s the next step? Do you a) send a proposal and leave them to come back to you:; b) send a proposal and follow up a week later or … Read more
I was chatting to one of our clients the other day and he gave me some great insights into why working with us is much cheaper than hiring someone in-house. Here’s what he said: “If I hire someone to do my marketing in-house, chances are I’m going to have to pay them at least £18,000 … Read more
