You may, or may not have heard of the phrase “test and measure” It’s an incredibly effective way of seeing where the business was, where the business is now and forecasting where the business could be. It’s also a fantastic indicator of what’s working, and what’s not working so well. We run almost every aspect … Read more
Businesses obviously need to do lead generation to get new clients. There are loads of marketing methods that you can potentially use so why don’t they always work? In our training video, we’ll spill the beans on why traditional lead generation is not all it’s cracked up to be and what you can do about … Read more
This is going to be a pretty short blog this week. The answer to the question of why don’t we write content for you such as blogs, newsletters etc is because it doesn’t lead to meetings with prospective clients. We used to do content. No client ever said to us ‘why haven’t you written a … Read more
What difference would 3-6 qualified prospects a month make for your business in 2023? I’d say it’s a pretty massive change.. But, what would the numbers say? Let’s say…6 prospects each month, at a conservative 50% Close rate. That’s 3 new clients… Average Client Value x 3 new Clients = Life Changing Growth?? The cold … Read more
Some people seem to have their LinkedIn all sorted out don’t they? But getting leads from LinkedIn is hard work and it may feel as if no matter what you do you just can’t seem to generate any business from it. It takes time to research and connect with the right people. How do you … Read more
As a business owner, there’s nothing more exciting than watching your business grow. Of course, growth doesn’t happen overnight – it requires time, effort and (perhaps most importantly) leads! Generating quality leads can be the difference between success and failure in 2023 and beyond. That’s why it is so critical to have a plan in … Read more
Are you a marketer or business owner looking to generate more appointments? If so, you must be aware of the power of interconnected digital networks like LinkedIn – after all, it provides an avenue for connecting with prospects who you wouldn’t traditionally meet in real life. But simply having a page on the platform isn’t … Read more
Are you frustrated by underperforming lead generation and appointment-setting efforts? If so, you’re not alone, many companies struggle to produce results given the current digital landscape. But did you know that there are a few secrets most agencies don’t want to share with their clients when it comes to lead generation and appointment setting? In … Read more
When you’re looking to quickly qualify a lead on the phone, the words and phrases that you choose can be the difference between getting your customer’s attention and having them drift away. The challenge is how to effectively engage your potential customer in an important background conversation while at the same time not scaring them … Read more
Selling over the phone can be a tricky affair. On one hand, you want to find out enough about the customer and understand their needs, however on the other hand, it’s important to ensure the interaction is carefully controlled and you don’t come across as pushy or sales-y. To that end, there are a number … Read more
