Blog: If you always do what you always did…

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If you always do what you always did…

There are a couple of companies I’ve been talking to about their lead generation for well over a year now.

Every three months or so, I’ll pick up the phone or drop them an email, just to see how things are going with them.

What I find fascinating is how little they’ve done in between our catch-ups. They talk a lot about what the COULD or SHOULD be doing but not about what they’ve done.

Even more interesting is that both of them are still looking to work with lead generation companies. One of them even invited us and three other lead gen companies in to revisit them about four months ago.

They couldn’t make a decision however and when I dropped this one a line a few days ago, they were still planning to do marketing, but revisit it again in a few months’ time.

What I find intriguing about all of this is that if we’d started working with them a year ago, we’d have got leads for them which would have turned into paying clients. As it is, they’ve wasted the year procrastinating and not really doing much.

As the saying goes, if you always do what you always did (in this case nothing), you’ll always get what you always got (in this case nothing too).

I really feel we could help both of these companies – it’s such a shame they didn’t work with us for three months to see if marketing was for them. They may have been pleasantly surprised.

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