Years ago, I picked up a book called Sales on a Beermat by Mike Southon—and one idea in it completely changed the way we do business. The rule? 👉 Never meet with someone until you’ve had a quick 15-minute call to qualify them first. It sounds simple, but it’s a game-changer. That one call can … Read more
LinkedIn has become the place for professionals to grow their networks and uncover new opportunities. But let’s be honest—most people ruin it with the lazy follow-up. You know the type: you accept a connection request and seconds later you’re hit with a sales pitch. Awkward, off-putting, and usually ignored. Think of LinkedIn like a networking … Read more
Let’s be honest — people get sick, take holidays, or move on to new jobs. Life happens. But here at Exceptional Thinking, we’ve designed our service so your campaign never skips a beat. ✅ Every account is overseen by a Senior Manager — so nothing ever gets “left to run itself.”✅ At least four team … Read more
I’ll be honest—marketing my own business took me ages to figure out. I tried it all: Sound familiar? It’s frustrating, isn’t it? Here’s what I finally realised: tactics alone don’t work. What you need is a system—a set of tactics that work together. For me, that meant combining LinkedIn + Email Marketing + Telemarketing. Suddenly, … Read more
Every Friday, we send you a simple but powerful snapshot of your campaign – all wrapped up in one weekly report. No guesswork, no digging, just clarity. Here’s what you’ll find inside: It’s your campaign in one view – making it easy to see progress, spot opportunities, and keep everything on track. If you’d like … Read more
Ever feel like LinkedIn should be bringing you clients—but instead, it just eats up your time? You’re not alone. Researching the right people, connecting, following up… and still no meetings in the diary? It’s frustrating. Maybe you’ve tried different messages, maybe you’ve worried how people might respond—but at the end of it all, no real … Read more
We’ve all heard the phrase “people buy from those they know, like and trust.” Recently, I was reminded just how true that is. We were looking for a new accountant and met a local one we instantly clicked with. She was clear, approachable, and we trusted she’d do a great job. The plan was that … Read more
Every week, we jump on a quick 15-minute catch-up with you (Teams or Zoom – your choice). These aren’t just tick-box meetings – they’re where we: Here’s why this matters: your feedback is gold. If you’re telling us the meetings are with the right decision-makers, that there’s genuine interest, and you’re moving things forward – … Read more
It’s official – your campaign is alive and kicking! 🚀 We’ve had the kick-off, connected on LinkedIn, followed up, made the calls… and guess what? Someone has said YES! They’d like to meet with you. 🙌 Here’s the best bit: they’ve been BANT-qualified. They’ve got the authority, the need, and the timescale. Budget? They’d rather … Read more
We’ve done the groundwork – built your database on LinkedIn and started warming prospects up with tailored messages. Now comes the exciting part… it’s time to pick up the phone. Because we’ve already connected on LinkedIn, we’ve got a natural way in when we call. Even if the prospect doesn’t instantly remember the connection, that … Read more
