The problem with lead generation

There are problems with traditional lead generation. Let’s look at a few of the common ones:  • Over reliance on word of mouth and referrals Many businesses get their business through referrals and it’s a great marketing method when you do. The referrals are good prospects, looking for exactly what you do. There’s just one … Read more

Should you send proposals?

You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. What’s the next step? Do you a) send a proposal and leave them to come back to you:; b) send a proposal and follow up a week later or … Read more

How long does it take to see results?

So one of the questions we often get asked is how long, realistically, does it take to get qualified appointments when we first start working with a client? It’s a great question and an important one to answer. We know that, fairly predictably, we’ll get at least one appointment in month one, at least two … Read more

Do you rely on word of mouth and referrals?

Without a doubt, potential clients that come from word of mouth, or referrals, are always going to be your strongest source of leads. After all, someone has recommended you, and therefore spoken very highly of you, to someone that was already searching for your type of product or service. Consequently, these sorts of potential clients … Read more

Our 12 tips of Christmas

Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a … Read more



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