mrwilsd

When you’re running any marketing campaign, you’ll usually need some sort of database so that you can contact potential clients. But just how should we put a database together? 1. Your current contacts The best source of data is always going to be your current contacts. They’ll be likely to have heard of you and … Read more

Whatever you do, make sure you don’t do any marketing in August. There’s no real point is there – everyone’s on holiday and no one is buying. Much better to have a break and start again in September. I remember having this view in my very first year in business. Nick was a teacher then … Read more

Let’s play a quick game – how many of these questions can you answer ‘yes’ to: 1. Do you use LinkedIn in your business? 2. Is your LinkedIn personal profile up to date? 3. Is your company profile up to date? 4. Do you post regular status updates onto LinkedIn? Doing well so far? Now … Read more

So, you’ve hired a company that has promised you leads. You’ve been working with them for a while, but nothing has really materialised. You want to give them a fair chance because you know it’s not easy to get appointments in your line of work; however, you want to see results too. So, how long … Read more

Do you know what the formula is for lead generation? Well, to be honest, that’s always the hard part – once you’ve found the formula, I wouldn’t say it’s easy, but it’s certainly much easier. Our formula is as follows: 1. We take over your LinkedIn account and reach out to 100 potential target clients … Read more

You need more appointments in the diary. You know if you could just get those booked in, you’d have no problem turning them into paying clients. So what do you do? 1. The DIY solution You decide to take responsibility for lead generation. You have lots of plans in place and everything is going great … Read more

Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet. 2. I’ve started to write some articles/blogs and put them out there. 3. Yes, I email people when they connect to me. 4. I do thank people when they … Read more

If you have a business development manager or sales team, there is an age-old debate. Should they be booking their own appointments? There are two schools of thought on this: 1. Yes they should – when the sales team are not out at appointments, they should be sat at their desks booking new meetings for … Read more

It’s half way through June – that time of year when you’re not supposed to get appointments in the diary, right? Well for several of our clients, we’re already at target for them this month. We’re only half way though the month, but already we’ve got three to six qualified appointments for them! And we’re … Read more

I had a call from a potential client the other day, asking whether we could do some telemarketing for him. My response was “No… we can’t just do telemarketing.” He seemed surprised by that until I explained that the reason why we don’t just do telemarketing is because the return on investment is soooo low! … Read more