Now don’t get me wrong, referrals are great… they’re usually the right people who are looking for your solution right now. And because they’ve been referred, they’re almost certainly going to buy from you. Referrals are great – when they happen. The issue is that they’re not predicable. I had a referral from a client … Read more
Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet.2. I’ve started to write some articles/blogs and put them out there.3. Yes, I email people when they connect to me.4. I do thank people when they connect to me.5. … Read more
There are problems with traditional lead generation. Let’s look at a few of the common ones: • Over reliance on word of mouth and referrals Many businesses get their business through referrals and it’s a great marketing method when you do. The referrals are good prospects, looking for exactly what you do. There’s just one … Read more
There are a couple of companies I’ve been talking to about their lead generation for well over a year now. Every three months or so, I’ll pick up the phone or drop them an email, just to see how things are going with them. What I find fascinating is how little they’ve done in between … Read more
So, you’re thinking about hiring a marketing company? There are five questions that you should always ask BEFORE you decide to hire them. Question 1: Can you guarantee your results? A good marketing company should always be able to stand behind their results. Look for a company that’s proud of the results they’ve gained for … Read more
You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. What’s the next step? Do you a) send a proposal and leave them to come back to you:; b) send a proposal and follow up a week later or … Read more
I was chatting to one of our clients the other day and he gave me some great insights into why working with us is much cheaper than hiring someone in-house. Here’s what he said: “If I hire someone to do my marketing in-house, chances are I’m going to have to pay them at least £18,000 … Read more
So one of the questions we often get asked is how long, realistically, does it take to get qualified appointments when we first start working with a client? It’s a great question and an important one to answer. We know that, fairly predictably, we’ll get at least one appointment in month one, at least two … Read more
Our telemarketers regularly tell us horror stories about the places they used to work. One boss kept a telemarketer in a room on her own and never gave her feedback. When she said she was leaving, he couldn’t understand why and told her she was the best that he’d ever had – shame he didn’t … Read more
Without a doubt, potential clients that come from word of mouth, or referrals, are always going to be your strongest source of leads. After all, someone has recommended you, and therefore spoken very highly of you, to someone that was already searching for your type of product or service. Consequently, these sorts of potential clients … Read more
