Are you using LinkedIn in your business and do you get leads from it? Most people we speak to are using LinkedIn a little bit, but not many to the extent we recommend. Usually people have created a profile and may be adding some content onto it, plus the occasional article or two. Some go … Read more
Whenever we start working with a new client, one of the first questions we ask them is “do you have any case studies?” If the answer is no, that’s not an issue at all, but we do tend to get case studies arranged for our clients as soon as possible. Case studies are important for … Read more
What’s your superpower? What’s the one thing you’re really good at and should be focusing on in your business? If it’s getting leads and qualified appointments, then great – delete this email now. If it’s not and you should be concentrating on something else, let’s set up some time to talk. My superpower is getting … Read more
It’s a complete myth that working harder means that you’ll get better results. In fact, the smartest people outsource. The best business leaders in the world have figured out what they’re good at and outsource the rest of the work to someone who has the time. Maybe up until this point, you’ve done okay with … Read more
I’ve been reading a book recently called “Never Lose a Customer Again” by Joey Coleman. It’s all about nurturing and looking after your customers in the first 100 days of them working with you. It also makes the very strong point that very few businesses actually take the time and trouble to do this. We … Read more
Did you know that most lead generation strategies are ineffective? Usually when we speak to clients we find that: • You’re on a feast and famine roller coaster where some months you’re snowed under and some month you’ve got zero work coming through the door. • You hire a business development manager that they think will … Read more
Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet.2. I’ve started to write some articles/blogs and put them out there.3. Yes, I email people when they connect to me.4. I do thank people when they connect to me.5. … Read more
Have you noticed a difference with potential customers over the last couple of years? We’ve been noticing that they’re more savvy. They’ve done their homework – spoken to colleagues, researched the internet, perhaps even spoken to some of your competitors. They know what they’re looking for and what they want to know from you is … Read more
What would you do if all of your work dried up tomorrow? Would you have a back-up plan? Are you in conversation with prospects who could create new work for you? We’ve spoken to dozens of businesses over the years who believe that their one big contract or handful of regular customers are going to … Read more
I don’t know about you, but I think the days are gone when you can just call up a company and request a meeting with the Managing Director. We get at least 10 sales calls a day, so I can only imagine how many the MD of Co-op gets. I’m guessing hundreds. Luckily, he’ll have … Read more
