Lead generation has certainly changed a bit over the years. The 1970s was the era of door knocking – the tiresome activity that had sales people pounding the streets and contacts growing weary of people constantly showing up on their doorsteps. The 1980s was the era of Yellow Pages cold calling. This lead generation source … Read more
If you know anything about marketing, you’ll know that there are a lot of different activities you could do. It can be a little overwhelming and time-consuming to a) decide what is best for your business and b) figure out where to invest your time and resources. There will always be something new and shiny … Read more
Blogs, videos, social media, podcasts, Facebooks ads…they’re all the rage at the moment, aren’t they? If you follow any sort of marketing guru on the internet, all of them are telling you that you need to write blogs or create a webinar or do 600 videos per month or whatever the latest craze is. There … Read more
We live in an age of convenience. A lot of what we want is available at our fingertips. Latest news? You can watch it unfold before you. Need something delivered quickly? It can be with you the same day. However, not everything worth getting is easily attainable. A lot of business opportunities are missed out … Read more
There are more and more people out there who follow up on LinkedIn, which is a good thing. What’s not a good thing is what we consider to be the ‘lazy way’ of following up – that is, connecting and then immediately sending out a sales message to follow up. Remember, LinkedIn is like a … Read more
People often ask us what the secret is to getting a really, REALLY qualified lead. A lead that is super hot, interested in talking to you and is considering your type of products or services right now. The way to get a lead like this is to quite simply ‘ask questions’. You see, the more … Read more
One of the most common questions we get asked is ‘what’s the quickest way to get new clients?’ The answer to this is that there are basically two ways. The first is making sure all of your Marketing is geared up to having conversations with people. Here are some examples of that:• Send out an … Read more
I haven’t done a day in the life article for a while but sometimes I think they are useful for going behind the scenes and sharing with you what we get up to on a day to day basis here at ET. Today, I want to tell you about Wendy, one of our telemarketers, and … Read more
I’ve had a couple of people recently asking me whether telemarketing still works as a marketing technique; after all, marketing is constantly changing and evolving and maybe there are better methods you could be using now. With telemarketing, we are firm believers at Exceptional Thinking that it still does work as a marketing method; however, … Read more
If you ask most of our clients, they’ll tell you that if they get in front of the right contact and there is a need, they’ll have no problem getting the sale – they just need more sales conversations booked in the diary. If this situation applies to your business as well, no doubt you’ll … Read more
