At Exceptional Thinking, we know that one of the biggest reasons lead generation campaigns fail is a lack of communication and clarity. You need to be confident that those representing your business are presenting it well and building the right impression — because if they get it wrong, you wear the consequences. The best safeguard? … Read more
You’ve probably come across the phrase “test and measure.”It’s one of the most powerful ways to track what’s working in your business — and what’s quietly holding you back. At Exceptional Thinking, we use it everywhere: in client campaigns, internal processes, even to assess how well we’re delivering qualified leads. Here’s a recent insight we … Read more
When people hear “telemarketing,” they often picture a relentless call centre, robotic dialling, and pushy sales tactics. But at Exceptional Thinking, it couldn’t be further from the truth! Our Telemarketing team is all about genuine conversations, strategic outreach, and building valuable connections for our clients. Curious about what a typical day looks like? Let’s take … Read more
Lead generation isn’t for everyone—and that’s something we openly discuss with every potential client. The truth is, not every business model is suited to outsourced lead generation, and for those that are, success requires time, trust, and the ability to scale. So, before you invest in a lead generation campaign, ask yourself these key questions … Read more
Let’s be honest—lead generation has a bad reputation. Nearly 1 in 3 of our clients have been let down in the past, and we’ve spoken to business owners who’ve sworn off lead gen completely because of the poor service they received. So how do you avoid the pitfalls and find a lead generation partner that … Read more
Some people seem to have LinkedIn all figured out, don’t they? They’re getting leads, booking meetings, and growing their business. Meanwhile, you’re putting in the effort but seeing little to no results. Sound familiar? Maybe you’ve tried sending different types of messages, but nothing seems to work. Or perhaps you know you should be using … Read more
Every business needs a steady stream of new clients, right? But with so many marketing strategies out there, why do so many of them fail to deliver results? Here’s the truth: traditional lead generation isn’t as effective as it once was. And in our latest training video, we reveal why – plus what you can … Read more
Winning new business isn’t just about getting the meeting—it’s about what happens next. One of the biggest challenges in lead generation isn’t booking qualified leads (we’ve got that covered ✅), but ensuring those leads turn into revenue. Here’s the reality: 👉 Less than 5% of leads convert after just one conversation.👉 It typically takes 2-5 … Read more
Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a … Read more
Have you ever experienced the peaks and troughs of marketing? Do you know the ones I mean? Sometimes it’s really busy and you don’t have time to do any marketing and then because you don’t do any marketing, everything goes quiet again. So you do some marketing, get some new clients and are busy again … Read more
