Uncategorized

When you’re speaking to a potential client—whether it’s over the phone, Zoom, or Teams—there’s one simple thing that makes all the difference: 📅 Get the next step booked in the diary. You’d be surprised how often this doesn’t happen.People end the call saying they’ll “send over a proposal” or “follow up next week”… but without … Read more

Over the past few days, we’ve turned down a couple of potential clients. Now, saying “no” is never something we enjoy doing. After all, we’re in business to help people grow theirs. But in these cases, the fees offered were far below our standard rates. And here’s the thing: it wasn’t about us not liking … Read more

How do you reduce the chances of a prospect not turning up to a booked appointment? It’s one of the biggest frustrations in sales – everything’s set, your diary is full, and then… silence. No-show. After working on thousands of appointments for our clients, we’ve tested dozens of methods – and here are the ones … Read more

When it comes to lead generation, one thing becomes clear very quickly — not everyone defines a lead the same way. At Exceptional Thinking, a “lead” isn’t just a name or an email address. It’s not someone who’s filled in a form or connected on LinkedIn. To us, that’s just a contact — not a … Read more

Back in 2010, we were offering a bit of everything—blogs, email marketing, social media, even a few appointment-setting services—but with no real process behind it. Then, during a training session, we heard one idea that changed everything. The trainer explained how he was using LinkedIn to book appointments—and it instantly clicked. It reminded us of … Read more

At Exceptional Thinking, LinkedIn is our main tool for winning clients – so here are some quick tips to help you get more from it. Make your profile work hard for you Think of your profile like your office – would you invite a client into a messy one? Your LinkedIn should present you and … Read more

Sometimes it can be all too easy to allow other things to get in the way, especially when it comes to making a decision about taking on a lead generation company. Whilst you are waiting, however, you could be missing out by not taking that first step towards getting your lead generation done for you. … Read more

At Exceptional Thinking, we know that one of the biggest reasons lead generation campaigns fail is a lack of communication and clarity. You need to be confident that those representing your business are presenting it well and building the right impression — because if they get it wrong, you wear the consequences. The best safeguard? … Read more

You’ve probably come across the phrase “test and measure.”It’s one of the most powerful ways to track what’s working in your business — and what’s quietly holding you back. At Exceptional Thinking, we use it everywhere: in client campaigns, internal processes, even to assess how well we’re delivering qualified leads. Here’s a recent insight we … Read more