According to the Direct Marketing Association, for every 100 calls made through telemarketing, only one to two of these will result in an appointment. I don’t know about you, but I think those odds are pretty rubbish. What if I told you that when lead generation is done using our three-step integrated process (connecting on … Read more
I don’t mind admitting that marketing for my business took me a while to figure out. I tried lots of marketing methods but they didn’t work for me consistently. Perhaps you know what I mean… You post regularly on Facebook, Twitter or Instagram, but only your friends or family “like” or comment (nice of them, … Read more
Years ago, I read a book called ‘Sales on a Beermat’ by Mike Southon. There were a couple of points in that book which completely changed the way we did business and one of them was the concept of a 15-minute phone call with a new prospect. Basically, the book said to never, ever meet … Read more
LinkedIn has emerged as the go-to platform for professionals looking to expand their networks and discover new business opportunities. However, there’s a growing trend that many find off-putting: the immediate sales pitch following a connection request. This ‘lazy follow-up’ approach often leads to missed opportunities and disengagement. Think of LinkedIn as a vast, virtual networking … Read more
Every week, we have a 15 minute catch-up with you, either via Teams or via Zoom. At these meetings, we go though your hot prospects, (prospects who we feel may turn into appointments), your watches (prospects who we’re watching because we feel there is something there) and your future prospects (people who have said not … Read more
We’ve all heard the old adage that to do business with someone you need to know, like and trust them. But I realised recently how true this actually is. We were recently looking for a new accountant and found that there was actually an accountancy company in the business park near us. We met with … Read more
On a Friday, we send you a weekly report that shows you where we are with your campaign. There are four tabs: Tab 1: Shows you all the appointments we’ve achieved for you so far and upcoming dates. Tab 2: Shows you your hot prospects, (prospects who we feel may turn into appointments), your watches … Read more
In the world of qualified lead generation, success and challenges often go hand in hand. Having operated in this space for decades, we’ve recently had a game-changing moment—one that reinforced the importance of quality over quantity. In this blog post, I’ll share the story of how one of our biggest clients left us (yes, really!) … Read more
LinkedIn is such a powerful tool. Not only is it very searchable and you can gather lists of ideal prospects but there is a lot of power when people connect back too. For instance, the first thing when people connect back, is that you have instant access to their contact details. People often put their … Read more
Do you onboard your new clients? Onboarding is something we’ve been working on and evolving over the years and we have a system now of about 20 things that happen behind the scenes to make a new client feel welcome and that they’ve made the right decision. Here’s just a few of the things we … Read more
