Have you ever experienced the peaks and troughs of marketing? Do you know the ones I mean? Sometimes it’s really busy and you don’t have time to do any marketing and then because you don’t do any marketing, everything goes quiet again. So you do some marketing, get some new clients and are busy again … Read more
We’re often contacted by potential clients looking for lead generation who are after 5, 20 leads a week or even more. The reason they’re asking for this is because they’ve had experience of lead generation companies who have sent them to rubbish appointments, so they’re thinking, as you might expect, that they need as many … Read more
Our lead generation service works brilliantly for certain businesses. If this is you, it’s definitely worth while us talking: Getting between three to six new, consistent leads a month would make all the difference. If this is you, we should talk. We can help you get between three to six new, consistent leads each and … Read more
We often get asked whether we just use LinkedIn to build a database or whether it would be a good idea to look at other database sources, such as buying one. These are the reasons we tend to use LinkedIn: Bottom line is, data from LinkedIn is cheaper, more accurate, warmer and gets better results … Read more
According to the Direct Marketing Association, only 1–2 appointments come from every 100 telemarketing calls. Let’s be honest—that’s pretty rubbish. Now imagine flipping those odds. With Exceptional Thinking’s three-step integrated process—LinkedIn connections, warm-up emails, and smart telemarketing—we’re averaging a 17% call-to-lead ratio. That’s 17 meetings for every 100 contacts. Which stats would you rather have … Read more
We have turned down a couple of clients over the past few days. We don’t like to turn down clients for obvious reasons but they wanted to work with us for a lot lower than our normal fees. But here’s the reason that we turned them down. It wasn’t because we didn’t like them or … Read more
Some business owners ask us whether, using our LinkedIn approach to get leads and appointments, we can get more than three to six meetings a month. The short answer is yes. But the slightly longer answer is we would need to use more than one LinkedIn account. Let me explain. LinkedIn doesn’t like it if … Read more
Yes, I said it – 2026… Historically, around this time of year, most businesses are assessing their performance so far in the current calendar year, most are back from annual leave and leadership teams revitalised and looking at how they can finish the year strong, achieving targets and keeping business stakeholders happy with financial performance. … Read more
Which marketing methods are you currently considering for your business? You’ve got tons to choose from. From blogging to podcasts, videos to press releases, a new website to email marketing, it’s hard to know which marketing methods to choose and, more importantly, which ones are going to give you a return on investment. Let’s face … Read more
According to the Direct Marketing Association, for every 100 calls made through telemarketing, only one to two of these will result in an appointment. I don’t know about you, but I think those odds are pretty rubbish. What if I told you that when lead generation is done using our three-step integrated process (connecting on … Read more
