One small habit that can dramatically improve your sales follow-up

When you’re speaking to a potential client—whether it’s over the phone, Zoom, or Teams—there’s one simple thing that makes all the difference: 📅 Get the next step booked in the diary. You’d be surprised how often this doesn’t happen.People end the call saying they’ll “send over a proposal” or “follow up next week”… but without … Read more

What does a lead really mean?

When it comes to lead generation, one thing becomes clear very quickly — not everyone defines a lead the same way. At Exceptional Thinking, a “lead” isn’t just a name or an email address. It’s not someone who’s filled in a form or connected on LinkedIn. To us, that’s just a contact — not a … Read more

Have I ever told you the story that changed our business?

Back in 2010, we were offering a bit of everything—blogs, email marketing, social media, even a few appointment-setting services—but with no real process behind it. Then, during a training session, we heard one idea that changed everything. The trainer explained how he was using LinkedIn to book appointments—and it instantly clicked. It reminded us of … Read more

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