If you have a business development manager or sales team, there is an age-old debate. Should they be booking their own appointments? There are two schools of thought on this: 1. Yes they should – when the sales team are not out at appointments, they should be sat at their desks booking new meetings for … Read more
It’s half way through June – that time of year when you’re not supposed to get appointments in the diary, right? Well for several of our clients, we’re already at target for them this month. We’re only half way though the month, but already we’ve got three to six qualified appointments for them! And we’re … Read more
I had a call from a potential client the other day, asking whether we could do some telemarketing for him. My response was “No… we can’t just do telemarketing.” He seemed surprised by that until I explained that the reason why we don’t just do telemarketing is because the return on investment is soooo low! … Read more
Lead generation has certainly changed a bit over the years. The 1970s was the era of door knocking – the tiresome activity that had sales people pounding the streets and contacts growing weary of people constantly showing up on their doorsteps. The 1980s was the era of Yellow Pages cold calling. This lead generation source … Read more
If you know anything about marketing, you’ll know that there are a lot of different activities you could do. It can be a little overwhelming and time-consuming to a) decide what is best for your business and b) figure out where to invest your time and resources. There will always be something new and shiny … Read more
Blogs, videos, social media, podcasts, Facebooks ads…they’re all the rage at the moment, aren’t they? If you follow any sort of marketing guru on the internet, all of them are telling you that you need to write blogs or create a webinar or do 600 videos per month or whatever the latest craze is. There … Read more
We live in an age of convenience. A lot of what we want is available at our fingertips. Latest news? You can watch it unfold before you. Need something delivered quickly? It can be with you the same day. However, not everything worth getting is easily attainable. A lot of business opportunities are missed out … Read more
There are more and more people out there who follow up on LinkedIn, which is a good thing. What’s not a good thing is what we consider to be the ‘lazy way’ of following up – that is, connecting and then immediately sending out a sales message to follow up. Remember, LinkedIn is like a … Read more
People often ask us what the secret is to getting a really, REALLY qualified lead. A lead that is super hot, interested in talking to you and is considering your type of products or services right now. The way to get a lead like this is to quite simply ‘ask questions’. You see, the more … Read more
One of the most common questions we get asked is ‘what’s the quickest way to get new clients?’ The answer to this is that there are basically two ways. The first is making sure all of your Marketing is geared up to having conversations with people. Here are some examples of that:• Send out an … Read more
