mrwilsd

I was chatting to one of our clients the other day and he gave me some great insights into why working with us is much cheaper than hiring someone in-house. Here’s what he said: “If I hire someone to do my marketing in-house, chances are I’m going to have to pay them at least £18,000 … Read more

You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. What’s the next step? Do you a) send a proposal and leave them to come back to you:; b) send a proposal and follow up a week later or … Read more

So one of the questions we often get asked is how long, realistically, does it take to get qualified appointments when we first start working with a client? It’s a great question and an important one to answer. We know that, fairly predictably, we’ll get at least one appointment in month one, at least two … Read more

Our telemarketers regularly tell us horror stories about the places they used to work. One boss kept a telemarketer in a room on her own and never gave her feedback. When she said she was leaving, he couldn’t understand why and told her she was the best that he’d ever had – shame he didn’t … Read more

Without a doubt, potential clients that come from word of mouth, or referrals, are always going to be your strongest source of leads. After all, someone has recommended you, and therefore spoken very highly of you, to someone that was already searching for your type of product or service. Consequently, these sorts of potential clients … Read more

Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a … Read more

I always find this time of year interesting. Now that the clocks have gone back and Christmas appears to be just around the corner, we start to hear comments like, ‘can you contact me after Christmas?’ Or, ‘everything sounds good. I’d like to make a start in the New Year’. It’s as if there is … Read more

0-3 monthDid you know that most lead generation strategies are ineffective? Usually when we speak to clients we find that: • You’re on a feast and famine roller coaster where some months you’re snowed under and some month you’ve got zero work coming through the door. • You hire a business development manager that they think will … Read more

Are you using LinkedIn in your business and do you get leads from it? Most people we speak to are using LinkedIn a little bit, but not many to the extent we recommend. Usually people have created a profile and may be adding some content onto it, plus the occasional article or two. Some go … Read more

Whenever we start working with a new client, one of the first questions we ask them is “do you have any case studies?” If the answer is no, that’s not an issue at all, but we do tend to get case studies arranged for our clients as soon as possible. Case studies are important for … Read more