mrwilsd

Whether you should outsource your lead generation to an external company is not as easy to answer as you might think. The answer to this depends – it depends on: You see, when you outsource to a lead generation company, you have to prepared to invest not only the money, but time to get the … Read more

We’ve been working really hard since the beginning of this year to consistently get 150+ appointments per month for our clients. These appointments are with the smallest companies that you might not have heard of to huge multinational and international companies such as Orange, Starbucks, Bentley, M&S to name but a few. All of these … Read more

When you’re running any marketing campaign, you’ll usually need some sort of database so that you can contact potential clients. But just how should we put a database together? 1. Your current contacts The best source of data is always going to be your current contacts. They’ll be likely to have heard of you and … Read more

Whatever you do, make sure you don’t do any marketing in August. There’s no real point is there – everyone’s on holiday and no one is buying. Much better to have a break and start again in September. I remember having this view in my very first year in business. Nick was a teacher then … Read more

Let’s play a quick game – how many of these questions can you answer ‘yes’ to: 1. Do you use LinkedIn in your business? 2. Is your LinkedIn personal profile up to date? 3. Is your company profile up to date? 4. Do you post regular status updates onto LinkedIn? Doing well so far? Now … Read more

So, you’ve hired a company that has promised you leads. You’ve been working with them for a while, but nothing has really materialised. You want to give them a fair chance because you know it’s not easy to get appointments in your line of work; however, you want to see results too. So, how long … Read more

Do you know what the formula is for lead generation? Well, to be honest, that’s always the hard part – once you’ve found the formula, I wouldn’t say it’s easy, but it’s certainly much easier. Our formula is as follows: 1. We take over your LinkedIn account and reach out to 100 potential target clients … Read more

You need more appointments in the diary. You know if you could just get those booked in, you’d have no problem turning them into paying clients. So what do you do? 1. The DIY solution You decide to take responsibility for lead generation. You have lots of plans in place and everything is going great … Read more

Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet. 2. I’ve started to write some articles/blogs and put them out there. 3. Yes, I email people when they connect to me. 4. I do thank people when they … Read more

If you have a business development manager or sales team, there is an age-old debate. Should they be booking their own appointments? There are two schools of thought on this: 1. Yes they should – when the sales team are not out at appointments, they should be sat at their desks booking new meetings for … Read more