So, here’s an interesting question – of all the leads that we book for our clients, how many of them actually turn into sales? We’ve measured this and found, on average, just over 50% turn into clients. We say on average because it depends on how good our clients are at selling. Some of them … Read more
Something that’s very common among our clients is that they’ve been burnt by lead generation companies in the past. Here’s some of the horror stories we’ve heard: And numerous variations of the above. So if you’ve had a similar experience, we don’t blame you for feeling a little burnt and wondering if we’re different. Of … Read more
We were talking to a potential client the other day and after we’d walked him through the system we used (LinkedIn connections, email marketing through LinkedIn and telemarketing). He remarked that it wasn’t so different to the techniques he used to use himself years ago. Back in the 80s and early 90s, in the absence … Read more
We’ve had several emails from people recently saying that while they love the fact that we’ve got appointments with the managing directors of some large household names, their market is small to medium-sized businesses and could we still work with them? The answer… of course we can! Truth be told, while we like name dropping … Read more
