When you start researching lead generation, one of the things that becomes apparent is that the word “lead” is defined very differently in the marketing, lead generation and sales worlds.
The truth is that it all depends on the context – who you’re talking to and what industry you’re in. A lead for a car dealership could be very different from a lead for an accounting firm. Even within industries, there can be variations in language and definitions.
For instance, when we talk about “leads” at Exceptional Thinking, we’re using this to mean a qualified appointment booked directly in your diary. This means that the person you are talking to isn’t just a “lead” or an “opportunity” but a confirmed appointment in the diary.
But others may think of “leads” as subscribing on a form or people connecting back to you on LinkedIn – which to us, is not a lead; it’s just a name and contact details. You have no idea whether there is an interest there or not, and it’s not a confirmed appointment.
This is why it’s important to make sure you understand what your prospects, customers and partners mean when they talk about “leads”. It could be very different from what you assume – and if you don’t know, it pays to ask questions!
So just to be clear, when we talk about “leads” we are talking about qualified appointments with decision-makers who are genuinely interested in what you do.
Our clients get between four to six qualified appointments on a monthly basis from our system and if you’d like to talk about that, let’s set up some time to talk.
