Introduction The answer to this question depends on how you go about generating leads. Lead generation can be extremely lucrative if it’s done the right way, but it is also possible to end up wasting a lot of money and time if you’re not careful. One major benefit of lead generation is that it gives … Read more
It’s no secret that in order to grow a business, you need to generate leads. But what’s the best way to do that? In-house marketing or outsourced lead generation? There are pros and cons to both methods, and what’s best for your business will vary depending on your individual circumstances. In this post, we’ll take … Read more
When you start researching lead generation, one of the things that becomes apparent is that the word “lead” is defined very differently in the marketing, lead generation and sales worlds. The truth is that it all depends on the context – who you’re talking to and what industry you’re in. A lead for a car … Read more
Sometimes it can be all too easy to allow other things to get in the way, especially when it comes to making a decision about taking on a lead generation company. Whether it’s budget restrictions, time constraints, or lack of trust in an outside source taking over your lead gen efforts – it can be … Read more
We speak to so many business owners every week who absolutely love our system and what we do…but when we tell them the price, it’s not a viable option for them. We totally get it. You want to grow your business, but you don’t want to pay an arm and a leg for lead generation … Read more
People often ask us what the secret is to getting a really, REALLY qualified lead. A lead that is super-hot, interested in talking to you and is considering your type of products or services right now. One way to get a lead like this is to quite simply ‘ask questions’. You see, the more you … Read more
How do you prevent no-shows to appointments? It’s a question many businesses ask, no matter the product or service they provide. If you’re involved in lead generation, it’s especially important to make sure your customers show up for appointments. After all, if people don’t show up for their appointment then that means you’ve wasted time … Read more
You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. However, now you’re stuck. Should you send them a proposal or not? The answer depends on the situation. There are several key factors to consider before deciding to send … Read more
I was chatting to one of our clients the other day and he gave me some great insights into why working with us is much cheaper than hiring someone in-house. Here’s what he said: “If I hire someone to do my marketing in-house, chances are I’m going to have to pay them at least £18,000 … Read more
At Exceptional Thinking we know that if there’s one thing that hampers lead generation campaigns and contributes to their demise from the get-go – it’s lack of communication and clarity. In the world of lead generation, you need to be confident your business is being perceived in the best possible light by those representing you … Read more
