Helen Dowling

Every business needs a steady stream of new clients, right? But with so many marketing strategies out there, why do so many of them fail to deliver results? Here’s the truth: traditional lead generation isn’t as effective as it once was. And in our latest training video, we reveal why – plus what you can … Read more

Winning new business isn’t just about getting the meeting—it’s about what happens next. One of the biggest challenges in lead generation isn’t booking qualified leads (we’ve got that covered ✅), but ensuring those leads turn into revenue. Here’s the reality: 👉 Less than 5% of leads convert after just one conversation.👉 It typically takes 2-5 … Read more

According to the Direct Marketing Association, only 1–2 appointments come from every 100 telemarketing calls. Let’s be honest—that’s pretty rubbish. Now imagine flipping those odds. With Exceptional Thinking’s three-step integrated process—LinkedIn connections, warm-up emails, and smart telemarketing—we’re averaging a 17% call-to-lead ratio. That’s 17 meetings for every 100 contacts. Which stats would you rather have … Read more

In the world of qualified lead generation, success and challenges often go hand in hand. Having operated in this space for decades, we’ve recently had a game-changing moment—one that reinforced the importance of quality over quantity. In this blog post, I’ll share the story of how one of our biggest clients left us (yes, really!) … Read more