Helen Dowling

According to the Direct Marketing Association, only 1–2 appointments come from every 100 telemarketing calls. Let’s be honest—that’s pretty rubbish. Now imagine flipping those odds. With Exceptional Thinking’s three-step integrated process—LinkedIn connections, warm-up emails, and smart telemarketing—we’re averaging a 17% call-to-lead ratio. That’s 17 meetings for every 100 contacts. Which stats would you rather have … Read more

In the world of qualified lead generation, success and challenges often go hand in hand. Having operated in this space for decades, we’ve recently had a game-changing moment—one that reinforced the importance of quality over quantity. In this blog post, I’ll share the story of how one of our biggest clients left us (yes, really!) … Read more