I don’t mind admitting that marketing for my business took me a while to figure out. I tried lots of marketing methods but they didn’t work for me consistently. Perhaps you know what I mean… You post regularly on Facebook, Twitter or Instagram, but only your friends or family “like” or comment (nice of them, … Read more
Years ago, I read a book called ‘Sales on a Beermat’ by Mike Southon. There were a couple of points in that book which completely changed the way we did business and one of them was the concept of a 15-minute phone call with a new prospect. Basically, the book said to never, ever meet … Read more
LinkedIn has emerged as the go-to platform for professionals looking to expand their networks and discover new business opportunities. However, there’s a growing trend that many find off-putting: the immediate sales pitch following a connection request. This ‘lazy follow-up’ approach often leads to missed opportunities and disengagement. Think of LinkedIn as a vast, virtual networking … Read more
