LinkedIn has emerged as the go-to platform for professionals looking to expand their networks and discover new business opportunities. However, there’s a growing trend that many find off-putting: the immediate sales pitch following a connection request. This ‘lazy follow-up’ approach often leads to missed opportunities and disengagement.
Think of LinkedIn as a vast, virtual networking event. At an in-person event, you wouldn’t walk up to a stranger and immediately start selling your product or service. That approach would likely result in a swift, polite exit as your conversation partner heads for the refreshment table. The same etiquette applies online. To truly leverage LinkedIn’s potential, it’s crucial to focus on building genuine relationships rather than rushing into sales mode.
We believe in a more thoughtful approach. Our strategy involves connecting with target clients on LinkedIn and nurturing these relationships over time. We focus on educating our connections, offering insights, and engaging in conversations that provide value. This process naturally leads to discussions about how we can help them, eventually culminating in a more formal meeting set through our telemarketing team.
This method not only builds trust but also positions you as a credible and interested partner, rather than just another salesperson. Our clients typically see impressive results, gaining between three to six qualified leads each month.
Remember, success on LinkedIn comes from building relationships, not just making sales. Let’s connect and see how we can help you thrive.
If you’re looking to enhance your LinkedIn strategy and generate meaningful business leads, let’s chat. You can reach us by replying to this email, giving us a call at 01386 298 042, or using the following link to book in a convenient time to talk:
