We often get asked: “Why don’t you just buy a database instead of using LinkedIn?”

Here’s the truth…

• Accuracy wins. Bought databases are often riddled with errors—people leave, change jobs, even retire. LinkedIn is live, fresh, and self-updating.
• It’s warmer. When we connect via LinkedIn and follow up with a message, prospects recognise us when we call. Compare that to a cold bought list—instant resistance.
• The results speak for themselves. Every time we’ve tested LinkedIn vs bought data, LinkedIn wins. Every. Single. Time.
• Direct access to decision-makers. CEOs, MDs, and senior leaders are right there at your fingertips. With bought lists, it’s often pot luck.
• Cost-effective. Data lists can cost thousands—and you pay again every time you need more. LinkedIn Sales Navigator? Under £70 a month for unlimited access.

Bottom line: LinkedIn is cheaper, warmer, more accurate, and delivers better results. That’s why we use it.

It’s also why our clients consistently get between three and six qualified appointments every month.

Fancy the same for your business? Let’s talk. Email us at [email protected], call us on 01386 298 042, or click here to book a convenient time:
👉 www.exceptionalthinking.co.uk/contact