Winning new business isn’t just about getting the meeting—it’s about what happens next.

One of the biggest challenges in lead generation isn’t booking qualified leads (we’ve got that covered ✅), but ensuring those leads turn into revenue. Here’s the reality:

👉 Less than 5% of leads convert after just one conversation.
👉 It typically takes 2-5 follow-ups before a deal is closed.

So, how do you ensure your leads don’t slip through the cracks? Here’s our follow-up formula:

🔹 Step 1: The Meeting Happens

You had a great conversation. There’s a clear need for your services, and the prospect is interested—but they need time to think or discuss with their team.

🔹 Step 2: Send a Thank-You Email (Immediately After the Meeting)

A quick note thanking them for their time, plus a reminder that any follow-up actions will be completed within 24 hours.

🔹 Step 3: The Follow-Up Email (Within 24 Hours)

✔️ Recap key discussion points.
✔️ Provide any additional information they requested.
✔️ Add a clear call to action:
📅 “I’ll give you a call on [Date] at [Time] to gather your feedback.”

🔹 Step 4: Make the Call

When you check in, ask: “Is there anything stopping you from moving forward?”

✔️ If the answer is no—go ahead and close the deal!
✔️ If the answer is yes—get clear on the objection and set a firm date for the next touchpoint.

🔹 Step 5: Stay Top of Mind

Not every deal closes immediately. Stay connected through:
📩 Email sequences
📞 Occasional check-ins
📲 Sharing valuable insights

This ensures that when they’re ready to buy, you’re the first name they think of.

So… Do You Have an Effective Follow-Up Process?

If your leads aren’t turning into business, it might be time to rethink your approach. We help clients implement proven follow-up strategies that drive real results.

📞 Call us today: 01386 298 042
📅 Book a time that suits you: Schedule a Call

Let’s turn those meetings into actual revenue.