Do you know what the formula is for lead generation?
Well, to be honest, that’s always the hard part – once you’ve found the formula, I wouldn’t say it’s easy, but it’s certainly much easier.
Our formula is as follows:
1. We take over your LinkedIn account and reach out to 100 potential target clients on a weekly basis.
2. We expect 20-30% to connect back and, when they do, we send a series of follow-up messages to them through LinkedIn.
3. These follow-up messages (which you’ll approve) are designed to build a relationship with the prospect, educate them about your products and services, and invite them to have a conversation.
4. Some contacts will reply to the message and ask to have a chat – if we feel it’s qualified enough, we’ll pass this lead onto you. If not, we’ll call them to qualify this further – so we may get leads directly from LinkedIn.
5. Our telemarketers then pick up the phone and call these contacts. But, because we’re using LinkedIn as the way in, these prospects are already warm, more likely to take the call and are open to answering questions about their requirements.
6. If the prospect is looking for your product or services AND meet your qualification criteria, we’ll book them directly into a meeting in your diary.
7. We’ll then contact you to let you know about the appointment.
Do you feel this formula would work for your business and get you between three to six qualified appointments per month?
If so, perhaps we should have a chat – simply call us on 01386 298 042 or click here to find a convenient time in my diary
