Lead generation isn’t for everyone—and that’s something we openly discuss with every potential client.
The truth is, not every business model is suited to outsourced lead generation, and for those that are, success requires time, trust, and the ability to scale.
So, before you invest in a lead generation campaign, ask yourself these key questions to see if it’s the right fit for you.
1. Is My Current Prospecting Method Working?
Every business generates leads differently.
💼 Smaller businesses often rely on leadership teams prospecting on LinkedIn, with a Business Development Manager following up. This can work well initially—but how sustainable is it? As a business owner, should you be spending hours prospecting instead of focusing on growth?
🏢 Larger businesses may have dedicated sales teams making calls and setting up their own meetings. But is that the best use of your top salespeople’s time? If they spent more time closing deals instead of booking meetings, could your revenue skyrocket?
Consider this: Are your salespeople spending too much time opening doors instead of closing deals?
2. Do I Have Time to Get This Campaign Up & Running?
Let’s be honest—successful lead generation campaigns don’t work overnight.
Any reputable lead generation company will:
✔️ Spend time understanding your business, challenges, and target audience
✔️ Work with you to define what a qualified lead looks like
✔️ Provide scripts, marketing material, and prospect lists for approval
✔️ Expect regular 15-30 minute catch-ups to keep things on track
The time you invest in the setup phase will directly impact the success of your campaign. The question is—are you ready to commit to this process?
3. Do I Trust Someone to Use My LinkedIn & Represent My Business?
Let’s be real—handing over your LinkedIn to a third party can feel uncomfortable. After all, it’s your name, business, and reputation on the line.
That’s why it’s essential to:
✅ Take references on any lead generation company before working with them
✅ Ensure they are willing to sign an NDA (if they refuse—red flag!)
✅ Check their testimonials and processes for professional LinkedIn management
Your lead generation partner should represent you with integrity—so do your due diligence before entrusting them with your online presence.
4. Can I Cope with an Uplift in Appointments & Business?
More leads = more opportunities = more revenue… right?
Not always. Scaling too quickly can cause serious growing pains.
Ask yourself:
📅 Could I attend 5+ additional appointments per month?
👥 Could my team onboard and service 10+ new clients over the next 3 months?
If the answer is no, you may need to adjust your strategy before launching a campaign. The last thing you want is to suspend a successful campaign because your team can’t handle the volume. Plan for success, not just for now, but for the future.
5. Can I Afford This?
Let’s talk numbers.
Most lead generation campaigns take time to gain traction. If you’re lucky, you’ll land deals in the first month—but for most businesses, ROI kicks in from month three onwards.
That’s because:
📍 The campaign needs time to set up
📍 A pipeline must be built
📍 Appointments need to happen before deals can close
If you’re expecting instant returns, lead generation might not be for you. However, from month three onwards, you should see a positive ROI that grows as the campaign progresses.
Final Thoughts
At Exceptional Thinking, we believe in honest conversations about what it takes to build a successful lead generation campaign.
If you’re unsure whether lead generation is the right move—or if you’ve been burnt by it in the past—we’re happy to have an open chat about what’s possible.
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📞 Call us on 01386 298 042
📅 Or book a time that suits you:
👉 https://www.exceptionalthinking.co.uk/contact/
