Let’s be honest—lead generation has a bad reputation. Nearly 1 in 3 of our clients have been let down in the past, and we’ve spoken to business owners who’ve sworn off lead gen completely because of the poor service they received.
So how do you avoid the pitfalls and find a lead generation partner that actually delivers?
Here’s What to Look For:
1. Do Your Homework
A flashy website and social media presence aren’t enough. Dig deeper:
✔️ Have they worked in your industry before? If so, who with?
✔️ Do they have real case studies and testimonials?
✔️ Can you speak to current clients for a reference? (If they resist, that’s a red flag 🚩)
2. Are They Confident in Their Ability?
A good lead generation company knows what works—and they won’t just agree to everything you say. They should have a proven process, push back on ineffective strategies, and guide you toward real results. If they’re just nodding along to please you, why hire them?
3. Define “A Lead” (Before You Start)
Did you know some lead gen companies consider a brochure request a “qualified lead”? Others think a casual “I’d like to hear more” counts. 🤦
For us, a lead means an appointment with a decision-maker who has:
✅ A budget to spend
✅ A clear need for your product/service
✅ A timeline for implementation
Make sure your expectations match your provider’s definition of success.
4. Get Involved (A True Partnership)
You know your business better than anyone. That’s why we train our team with you a couple of weeks into the campaign. By then, they’ll have real objections and buying signals for you to help refine, ensuring your leads are high quality and on point.
5. Communication is Everything
Some businesses start with a lead gen company, and then… radio silence for six weeks. Not here.
We check in weekly with a 15-30 minute update:
📌 Are we targeting the right people?
📌 Is our messaging landing?
📌 How are the appointments converting?
This keeps everyone accountable and ensures you’re getting the best results.
So… Have You Been Burnt Before?
If you’ve had a bad experience with lead gen—or just want a smarter approach—let’s talk.
📞 Call us today: 01386 298 042
📅 Book a time that suits you: Schedule a Call
Let’s turn lead generation into a growth driver for your business.
