Blog: Why We Never Book a Meeting Without This Golden Rule

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Why We Never Book a Meeting Without This Golden Rule

Years ago, I picked up a book called Sales on a Beermat by Mike Southon—and one idea in it completely changed the way we do business.

The rule?

👉 Never meet with someone until you’ve had a quick 15-minute call to qualify them first.

It sounds simple, but it’s a game-changer. That one call can save hours of wasted meetings and ensure you’re only speaking with prospects who are a genuine fit.

It’s why, for all our clients at Exceptional Thinking, every prospect is pre-qualified over the phone before they ever land in your diary. That way, you’re spending time with people who have the right budget, authority, need, and timescale.

Of course, whether you prefer phone or face-to-face meetings, our proven process still delivers the goods: three to six qualified appointments, every single month.

Fancy finding out how it could work for you? Let’s book a quick call.

➡ Email us at [email protected]

➡ Call us on 01386 298 042

➡ Or click here to grab a slot in my diary: www.exceptionalthinking.co.uk/contact

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