Have we ever shared our story with you – the story of how we discovered one simple idea that transformed our business?
Well if I have, I apologise – you’re about to hear this story again. But if you haven’t, here goes….
Let’s go all the way back to 2010 – you know, when the world was ‘normal’. Our business, back in those days, was quite frankly not exactly doing what we wanted it to do. Back then, we used to do a bit of everything. We used to do blogs, email marketing, social media and we used to dabble in getting appointments for our clients.
I use the word dabble because we didn’t have a process that worked over and over again to get consistent appointments.
When you start researching lead generation, one of the things that becomes apparent is that the word “lead” is defined very differently.
For instance, when we talk about “leads” at Exceptional Thinking, we’re using this to mean a qualified appointment booked directly in your diary.
But others may mean “leads” to mean, people subscribing on a form or people connecting back to you on LinkedIn – which to us, is not a lead; it’s just a name and contact details. You have no idea whether there is an interest there or not.
So just to be clear, when we talk about “leads” we are talking about qualified appointments with decision makers who are genuinely interested in what you do.
That is, they have a Budget, the appointment is with the Decision Maker, they have a genuine Need and it’s within a reasonable Timescale.
Our clients get between three to six qualified appointments on a monthly basis from our system and if you’d like to talk about that, let’s set up some time to talk.
Simply reply to this email, call us on 01386 298 042 or click on this link to find a convenient time in our diary:
