Westfield Patterns was founded in 1989 and is run by Ian and Angie Whitfield. They produce thermoformed food and non-food packaging and their own range of off-the-shelf products but also design bespoke packaging for their clients. Being a small company themselves, they didn’t have the time to try to exploit the growing demand and realised they needed help. They came to Exceptional Thinking because they wanted us to act as another member of their staff and not only to market their business to a defined audience and generate leads, but also to follow up the leads for them. We developed a strategy for Westfield that has enabled them to target different sectors.

Over the course of time we have worked together to gain leads through methods such as email marketing, social media marketing and telemarketing. Recently Angie asked us to run a campaign to promote their 24-cavity macaron trays. So far, this has been particularly successful resulting in a 35,000 unit order from a new customer and a commitment to use them as their UK supplier. Angie said: ‘Working with Exceptional Thinking has really paid off. We’ve got customers that we wouldn’t have had or been in contact with without their help’. Angie found she just didn’t have the time to do any follow-ups let alone send out any emails. Having Exceptional Thinking on board has meant she can concentrate on developing new products as well as focusing on existing customers.

She said: ‘Good marketing takes time and involves a continual two-way communication process between you and the service provider’. She added: ‘Exceptional Thinking have not only acted as a member of my team to generate leads but they have been excellent at following them up and have kept me fully updated with progress.’ So what’s the future for Westfield? Angie and Ian are currently developing some new chocolate products of their own including a 3D robot mould, guardsman mould and pig mould.

They will be looking to Exceptional Thinking to help them to find ways to promote this to chocolatiers and continue the previous run of successful campaigns. To find out more about how we could help you with your marketing, why not call us on 01386 298 042 or email us on info@exceptionalthinking.co.uk

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