Personal Message from Helen
It’s been a really great week so far. Not only have I got numerous speaking events lined up for next week, but we’ve also just found out that I’m a finalist in the Switched On Business Awards this year. I knew it was worth buying that dress…
Entering business awards seems to be a really good and free way to market and promote ET this year and I completely recommend it. Don’t forget that I explain how to enter and win business awards on volume 3 of my CD – I promise you it’s well worth a look. Find out more by going to: http://www.exceptionalthinking.co.uk/CDVol3.htm
Remember, we'd also love to receive any articles that you'd like to be featured in here, so feel free to email them to us on info@exceptionalthinking.co.uk.
Bye for now
Helen
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April Workshop: How to join a group at networking events |
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I think one of the hardest things at any networking event is walking into a room full of people and having to find people to talk to. In fact, I know that some people find it so difficult that they would rather stand in a corner on their own than go up to a group and interrupt them.
Here’s how to break the ice:
1. People on their own
Starting with the easiest, it makes quite a bit of sense to go up to and talk to people who are stood on their own. They’re not in a group, so you can’t interrupt them and they’re probably bored too so would welcome the company. All you need to do is approach them and just say “Mind if I join you?” and then make conversation.
The hard thing about joining people on their own is getting away from them…but more about that next week.
2. People in groups of two
Now this is where body language comes in. Watch the pair to see what’s happening. Do they look bored? Do they look as though they want to get away from each other or are they deep in conversation? If they look as though they need rescuing, feel free to jump into the conversation. Again, just approach them and say “Mind if I join you?” Asking this question has never failed yet for me.
3. Groups of three
Groups of three are actually pretty easy to approach because usually two people will be talking and a third will be left out. Watch for groups of three as I always find them an easy group to join. Approach them with your question and you should be on your way to having a chat.
4. Groups of four or more
Groups of four or more are quite difficult to approach and I tend to steer clear of them at an event. It’s too easy for them to pair off into couples and be deep in conversation. Stick to the people on their own, people in groups and groups of three and you’ll be fine.
I’ll be covering how to get business through networking at our next workshop coming up at the end of April.
When is the workshop running?
It’s running in:
- Bristol on Monday 26th April between 10am to 12.30pm
- Cheltenham on Tuesday 27th April between 10am to 12.30pm
- Birmingham on Wednesday 28th April between 10am to 12.30pm
- Swindon on Thursday 29th April between 10am to 12.30pm
All places cost just £40+VAT per person and discounts are available if more than one place or workshop is booked. If you’re a Platinum member, you can book onto this workshop for free.
What if I can't make these dates?
The workshop will also be running as a teleseminar on Friday 30th April between 10am to 11.30am. You call in at 10am on a number that I will provide when you book and listen to the call. You can participate if you want to or choose to stay quiet and listen. After the call, you’ll get a copy of the recording that you can re-listen to at your convenience.
Places cost £25+VAT per person and discounts are available if more than one place or workshop is booked. If you’re a Platinum member, you can book onto this call for free.
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| Article: E is for Email Marketing |
Sending out emails to market and promote your business is picked up hugely in popularity over the last few years. For one, it’s free and for another, it’s very easy to measure. You can tell when someone has received your email, opened it and read it and how many have responded really quickly and easily.
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| Article: Business Start-Up guerrilla survival: ‘no IT guy required!’ |
Becoming the master of your own IT infrastructure for any small start-up business can be quite a daunting process. However with all the latest advances in Web 2.0 technology many small business owners are benefiting from cheap but state-of-the-art online software without the headache and the expense of hiring an IT guy to manage and maintain it. Claire Hibbert from icomplete.com tells us what resources are out there. |
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Why Journalists do not have three heads and how to tame them |
On Monday 26th April 2010 between 2pm to 3pm GMT I'm interviewing Paula Gardner from doyourownpr.com who is going to convince us that journalists do not have three heads and show you how to tame them..
Want to join us on this call? If so, great - there is a small charge of £9.99 (free if you're a member) and you can find out more and book by CLICKING ON THIS LINK!
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| CURRENT WORKSHOPS |
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How to get business through networking events
There are oodles of networking events every month that you could attend to grow your business. But, there’s little point in going if you’re not getting business from them. This workshop shows you which events you should be going to, how to explain what you do, working the room effectively and how to get business from them.
Running a successful email campaign
Emails are a great way to market and promote your business. They’re quick, easy and more importantly, they’re free. Our May workshop shows you how to make email marketing work for you – we’ll cover what to send, when to send it and how to get your email read – so that your email campaign really works!
PR Sorted!
Many small business owners would like to do some PR in their business, but are not sure where to start or what to do. On this workshop, we’re aiming to change your view of PR and make you realise that it can be much easier to do than you think – in fact, there’s no need to even speak to the press at all!
How to follow up effectively with people
We have to follow-up with people in our business all the time – from meeting someone at a networking event to phoning someone after you’ve sent them a proposal. If you’re not a fan of following up, you’re not alone. Find out the best, easiest and stress-free ways of following up effectively and never have this problem again.
What's all the fuss about social networking?
The last couple of years have seen an explosion of new ways that you can market your business. If you’re not sure how to use them or how they could work for you, come along to this workshop and find out how to incorporate them into your business and reap huge rewards as a result.
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