The other day I received an email from a contact of mine saying that she had entered and won an award in her business. Now, I could have thought good for her and moved on in my business, but rather than doing that, I replied to her email saying congratulations and well done on winning the award.
Now there were several reasons why I sent over this email. Firstly, I was genuinely pleased for her and wanted to tell her so. It’s hard work to win an award and when you do, you deserve some acknowledgement for doing this.
Do you have a list up on your wall that you can see right now of potential clients for your business?
I’m really surprised when I ask this question to discover that very few businesses have a list like this, but for my business it’s absolutely essential.
When I ask business owners the question “Can you achieve anything you want in your business?” the answer I normally get back is something along the lines of “I would be able to…if only I had the time.”
Time – or rather lack of it – it seems is the biggest reason holding most business owners back from achieving everything they want to in their business.
In Exceptional Thinking, we’ve been trying to do one to many marketing for a number of years now, but I find this still isn’t something that’s particularly common among small business owners who seem to opt for one to one methods. Let me explain what I mean.
One to one marketing methods are where you’re only talking to people on a one to one basis so for instance at a networking event, you’re only talking to one person at a time. If you do telemarketing, you’re only talking to one person at a time and so on.
When I first decided that I wanted to achieve big income goals in my business, I didn’t realise that that in order to do that, I would need to change everything I’d done so far and step it up the next level.
I often compare this to climbing a mountain in your business. You’ve climbed a small one, but now you’re about to climb Mount Everest and the tools, resources, attitude and so one will be very different.
