We’ve always been taught when writing letters to people, that they should be short and to the point. One page maximum – thank you very much – and woe betide you if you go over this.
Long v Short Sales LettersPosted in Exceptional Thinking Blog on September 06, 2010 by Helen Dowling We’ve always been taught when writing letters to people, that they should be short and to the point. One page maximum – thank you very much – and woe betide you if you go over this. What to do when your clients can't afford youPosted in Exceptional Thinking Blog on August 30, 2010 by Helen Dowling When you run a business, there will always be some customers that can’t afford what you want to charge them. When that situation arises, you have a number of choices available to you – you could: 1. Take on the customer, but at a reduced rate Does the opportunity fit?Posted in Exceptional Thinking Blog on August 23, 2010 by Helen Dowling A common problem for small business owners is the pressure to be all things to all people. People are very scared of letting a client go – just in case they miss out on money coming in through the door. And this is particularly the case when the business is still in its infancy. Do you have a hobby?Posted in Exceptional Thinking Blog on August 09, 2010 by Helen Dowling For a long time I always resisted having a hobby on the grounds of I didn’t really know what to do and couldn’t find one that interested me enough. And then someone mentioned cross-stitch to me. Are you reluctant to ask for payment?Posted in Exceptional Thinking Blog on August 02, 2010 by Helen Dowling I’ve met two business owners this last week who have told me that their clients owe them money but for some reason or another, they haven’t chased it up. This made me think what a common problem this was among small business owners. |