R is for Referrals

Ah referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines: 

“Two business owners meet at a networking event. Their businesses compliment each other so they touch base after the event and they talk about how they could refer business to one another. But, after they put the phone down, they never talk again.”

Q is for Quick and Easy Ways to Get Customers Fast

When you’re frustrated with marketing and you just need customers fast, here are some simple and quick things you can do to bring new customers in. 

1. Talk to your past clients

Have you kept in touch with your past clients? Maybe they’re looking for your products and services right now. Drop them a line (either by phone, email or post) just to see how they’re getting on. When you’re looking for customers fast, your past clients are often a great source of leads.

P is for Personality

I almost called this article P is for People because I really do believe that people buy people and the more your potential customers get to know you, the more likely they are to buy from you. 

But then, after giving this a bit more thought, I realised that it goes far deeper than this. People buy not just from getting to know you, but also how they feel about your business.