Exceptional Thinking: CD Vol 3 Learn marketing from the comfort of your home or office

Creating a quick and easy marketing plan
Have you ever wanted to create a marketing plan, but been put off by the thought of a long, arduous process resulting in a document that you just put in a drawer and allow to go dusty? Well, on this recording, I'll be covering how to create a quick and easy marketing plan that you can actually use in your business.
How to enter & win business awards
Lots of small business owners have heard about business awards, but don't often enter because they can't compete against the 'big boys'. In this recording, I'll show you why you should enter awards and make the path to winning them as easy as possible.
Close that sale!
When I first started my business, selling was definitely not my strong point. Over time, I've learnt how to make selling work for me and on this recording, I'll break down the process to make selling work for you too.
Using Blogs, Audio & Social Networking to get you business
The last couple of years have seen an explosion of new ways that you can market your business. If you’re not sure how to use them or how they could work for you, listen to this recording and find out how to incorporate them into your business and reap huge rewards as a result.
Suss out your customers and the competition to get you more business
You’ve probably heard everyone say that knowing about your customers and your competition is vital to your business. But how do you start and where do you go to uncover this information? And, more importantly how to translate this knowledge into more customers for your business. Listen to this recording where all will be revealed.
How to write a great sales letter that sells every time
So, you want to write a sales letter to send out to your customers? Where do you start and what do you write down to make people want to take action? On this recording, I'll be revealing all the tips and tricks to help you create that ultimate sales letter.

Each recording is around 20-30 minutes long and is packed with ideas, thoughts, tips, techniques and action plans. And don’t worry, I don’t try to sell any products and services on the recordings at all – I just concentrate on giving great quality information.

I personally love this new style of learning - I often listen to CDs and podcasts when I'm driving, so I'm learning when I get to my destination. It's a great way to learn and much faster than picking up a book.

How do I get my copy?

OK, so how can you get your hands on them?

All you have to do is click on the “Add to Basket” button below to add the CDs to your basket.

All the recordings are free to you as my gift. All I ask is that you pay a small charge of Ł9.99 (Ł8.50+VAT), which covers my time and the cost of packing and posting to:

Print out the labels, inserts and the information on the CDs for you.
Transfer the recordings onto your CDs.
Packing the CDs and posting them to you.

But I promise you that I’m not making a profit on these CDs – I just want to make sure all small business owners out there get the opportunity to learn as much about marketing as possible.

If you don’t want to pay over the internet, that’s fine – you can just send us a cheque made payable to “Exceptional Thinking” for Ł9.99 and I’ll post the CDs out to you. Send it to 10 Orchard Road, Alderton, Glos, GL20 8NS. I’ll send you a receipt for your payment with the CDs.

When will I receive the CDs?

Once you order your CDs, you’ll receive confirmation from me by email and then you’ll receive your two CDs in a few days time. The CDs will be sent in a protective case inside a jiffy bag, so they won’t get damaged.

When they arrive, you’ll be able to listen to them in your car, on your computer or while you’re chilling out at home.

It’s unlikely they’ll be any problems with the CDs, but if there are, simply contact me on 0845 644 9371 or email me on helen.dowling@exceptionalthinking.co.uk and I’ll replace them immediately for you.

Can I hear a sample?

Before you purchase the CDs, if you want to listen to a sample of what we’ve done before, you can listen to a recent free recording we’ve released by going to the following link: www.exceptionalthinking.co.uk/getcustomerstobuy.mp3. Just click SAVE and then save the recording to your computer. You can then listen to it whenever it’s convenient.

I also thought you might be interested in some comments from people who've already got their copy. They’ve said:

“Thank you Helen. The recordings are really useful. I’m going to be launching my own workshops now and I’ll let you know how I get on. Thank you so much.”
“What a brilliant idea. I’ve always wanted to come along to one of your workshops, but I’ve never been available when they’ve been running. So, thank you for taking the initiative and putting everything onto CD so I can listen to them while I’m driving.”
“Your CDs have kept me company while I’ve been driving to Dorset. I think they’re great and I’m fired up to put things into place now when I get back.” “Wow – I never realised there was so much involved in getting business from your website. The information on your CDs has been invaluable in putting in place a strategy for my new website. Thank you.”

Let me tell you a bit about me

Let me tell you a bit about me and why I decided to create these CDs.

After having 13 jobs in 7 years, I started Exceptional Thinking in 2003 to really help small businesses with their marketing.

You see, I think running a business is supposed to be fun – I believe that’s why you started it or you’re thinking about starting one. I believe, like me, you wanted to earn some money, have a great work life balance and do what you wanted to do.

All too often though, running a business isn’t like that. Me and my team work with businesses who are struggling to get customers, are concerned about where the next penny is coming from and work all the hours under the sun to make ends meet. I know what it’s like. I’ve been there.

But after the first six months of feeling like that in my business, I decided there must be another way to do things. And after a bit of creativity, I found out how to market and promote my business without spending a penny – and it worked! I started getting great customers who I really wanted to work with and no longer had to worry about where the next bit of money was coming from. I still work long hours, but it’s my choice now rather than a necessity.

Since 2003, we’ve been working with small business owners helping them to realise that there is another way; that business should be fun and that getting customers should be easy to do and not hard work.

To help small business owners with their marketing, we’ve been running low-cost workshops on a monthly basis for over 2 ˝ years. We've created two previous CDs with the workshops on. But over the last six months, we've repeated some of the workshops, which has given me the freedom to create recordings which you won't have heard before. These are all topics that our customers and business contacts have been asking about so I hope you find them useful.

All I’ll ask you to pay is the small admin charge and P&P of Ł9.99 (Ł8.50+VAT). There are six recordings in total, which you can listen to in the car or at your computer. They are:

Creating a quick and easy marketing plan
How to enter & win business awards
Close that sale!
Using Blogs, Audio & Social Networking to get you business
Suss out your customers and the competition to get you more business
How to write a great sales letter that sells every time

If you’d like me to send them to you, just add them to the basket by clicking the button below and we’ll get them posted out to you.

I look forward to receiving your order soon.

Bye for now

Helen

P.S. These CDs really are great value. To give you an idea, to attend the workshops, it costs Ł40+VAT per person, so by ordering your copy of our CDs, you’ll be saving yourself Ł272! For just Ł9.99, you can get your hands on even more great content some of which is not available anywhere else – can’t say better than that!