So, can you believe we’re in December already? Almost the end of another year.
But should you now stop all your marketing until the New Year? After all, no-one will be there to speak to now will they? And even if they are, they won’t want to meet.
Well, in our experience, December is actually a great time to do your marketing. For the past five years, we’ve been continuing to do marketing and lead generation in our business and for our clients and we’ve had some great results.
Here’s why I think that’s the case:
- Because most businesses don’t do any marketing, there is less competition and it’s easier to get through to the decision makers.
- Decision makers are a little quieter which means they have more time to take phone calls or consider proposals.
- While decision makers may not book meetings before Christmas, it’s very possible to get meetings in the diary for January.
So all in all, it’s well worth continuing with your marketing even though it’s December and this is something that we can definitely help with.