A brief history of lead generation

In Uncategorized by Nicky BentonLeave a Comment

Lead generation has certainly changed a bit over the years.

The 1970s was the era of door knocking – the tiresome activity that had sales people pounding the streets and contacts growing weary of people constantly showing up on their doorsteps.

The 1980s was the era of Yellow Pages cold calling. This lead generation source proved very effective and was invested in heavily.

The 1990s saw an upsurge in direct mail, with businesses communicating with their customers through printed leaflets, brochures, promotional letters and magazines.

Roll on the 2000s, where the internet and email marketing took centre stage. Email marketing proved very effective and SEO was born.

In the 2010s, digital marketing was the norm along with social media. There has been an explosion of marketing methods claiming that they, at last, can crack lead generation once and for all.

Yet most people would agree that lead generation is harder than ever.

So, is there a solution?

We think combining telemarketing with two other marketing methods; LinkedIn marketing and email marketing and our results have been very different.

Because we warm the contact up, build a relationship with them and use ‘permission-based marketing’, we’re much more likely to book a qualified meeting with them.

For most of our clients, we consistently book four to six qualified meetings each and every month for them – proof that combining marketing methods is ultimately much more successful.

If you’d like to know more about how we can help you achieve four to six qualified meetings every month in your business, then let’s take some time to talk.

Simply email us at helen.dowling@exceptionalthinking.co.uk, call us on 01386 298 042 or click here to book a convenient time in my diary.

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